Never promise what you can not keep. For example, in your opinion, the title that I used in this post is likely to become click baiting? Well, doing marketing means dressing your product with the best dress, so in creating a good title for your posts there is an attempt to enhance the content that is proposed.
This is right. Also because in a few bars you have to give a sense of what you are doing and promoting, then it will be the subtitle or maybe the first block of text to clarify. And that's where I want to suggest this: there's a formula for getting perfect headlines . At least from a formal point of view. Then it is clear that the effectiveness of a stock depends on a thousand factors that can not be foreseen. But I can suggest some rules to you.
Start with good information on the subject
The first point to consider to have a perfect headline to use in the blog : information. Who reads the title must understand, must be able to evaluate the content that will find within the text. The headline is a string that summarizes, gives the various players in the field a summary of what you did and deepened. Since the days of printed paper, the title has always been central in the above-the-fold of newspapers.
Today it also applies to posts and websites. Calculate that the title is taken on the blog home page, in the single article, in tags and categories. But also in the serp of Google and in the various social networks. Your credibility is evaluated on different platforms and has as central pivot your ability to inform, suggest without shadows and doubles. So, just click baiting titles. At most a bit of persuasive copywriting …
Optimize the title also in SEO
A good title on the web must be optimized in terms of SEO copywriting . Never miss this point, you risk finding yourself with unattractive results. Also because, attention, the title of a default post corresponds to the title tag. That is one of the decisive elements of on-page optimization. So , when you create your perfect headline, remember to include the most important keywords for your article. Keeping in mind that:
- The title tag should not exceed 60/65 beats.
- Google gives more importance to the keywords that are at the beginning.
- Positioning is not linked to the presence of keywords.
This last point means that the presence of the keyword in the title tag does not guarantee good positioning . Indeed, today Google can understand if a page is relevant to a query regardless of the title tag . But that must always be optimized by thinking of two actors: the search engine and the user. Because it is Mountain View to position but it is the people in the flesh to click.
An advice is to use the search console to optimize the click through rate, that is to say the relationship between how many people display a link in the serp and the relative clicks. With a position in the first three positions and a low percentage you can make interesting reflections and work on tag title to make it more engaging, without losing sight of the focus on the most important keyword. And also evaluating the role of the meta description , a text string that is always important to give the title the right context.
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Persuasion and copywriting: the title attracts
Last point, what can make the difference. The title must inform, and must be optimized for SEO . But above all, it must attract public attention. This has always been valid, even in the past the newspapers used sophisticated techniques to capture attention and sales. Another historical example :
Today the situation is different. Such a title would not be effective with search engines, but at the same time you have to use the available space to convince the reader to click on your result. This is true on social networks, in the links preview, but also in the Google serp and on the blog homepage. My advice in these cases is simple: you have to give something more, a reason to allow the reader not to ignore what you are writing. Here are some examples, in bold the key elements of persuasion.
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You doubt the doubt, these plugins have not tried them. And a scientific percentage is proposed (precision helps to communicate this value) but also the classic themes of scarcity, taken from the theses of Robert Cialdini exposed in the classic literature: "The weapons of persuasion" , an essential and spectacular text.